Adding an "Order Food" button to your Facebook business Page gives customers a direct, one-tap path from discovering your restaurant or café on Facebook to placing an order. Instead of sending hungry customers on a search for your website's order page, the button links directly to your online ordering system — whether that is a delivery platform, a third-party ordering service, or your own website's order page.
This guide walks through how to add the Order Food button, what requirements apply, and how to make it work effectively as part of your restaurant's Facebook presence.
Why It Matters
Restaurants face intense competition for customer attention online. When a potential customer finds your Facebook Page, you want to convert that interest into an action as quickly as possible. A visible "Order Food" button at the top of your Page — right below the cover photo, where it cannot be missed — is one of the highest-impact additions any food business can make to their Facebook presence.
Without it, a hungry customer who finds your Page has to hunt for your ordering link, which may mean leaving Facebook, searching for your website, or navigating to a delivery app separately. Each step introduces the possibility of abandoning the order. The button eliminates all of that friction.
What You Need Before You Start
You need a Facebook business Page that you are an Admin of. You need an online ordering system — this can be a delivery platform (like Just Eat, DoorDash, Deliveroo, Uber Eats), a restaurant-specific ordering platform (like Mr Yum, OrderMark, or similar), or your own website's ordering page. Meta has partnerships with several food ordering platforms for deeper integration, but for the basic button you simply need a URL to link to. Your Page should be set up with a complete profile including category (Restaurant, Food, Café, etc.), hours, and address.
Step-by-Step Guide
Step 1: Go to Your Facebook Page
Log in to Facebook and navigate to your restaurant's business Page.
Step 2: Find the "Add a Button" Option
Just below your Page's cover photo and profile information, you will see an existing button (or a call-to-action button area). If you already have a button that is not the Order Food button, you can change it. Click the existing button and select Edit button or look for Add a button if there is no button currently.
If you are on a newer version of Facebook's Page interface, look for the + Add a button option under the three dots or actions menu below your cover photo.
Step 3: Select "Order Food"
A dialog box will appear with a variety of button types organized by category. Under the Shopping or Order or Reserve category, look for Order Food or Start Order. Select it and click Next.
Step 4: Enter Your Ordering URL
On the next screen, enter the URL where customers will be sent when they click the button. This could be:
- Your delivery platform page (e.g., your restaurant's page on Just Eat, Deliveroo, or Uber Eats)
- Your website's online ordering page
- A link to your food ordering app
Make sure the URL is correct and links directly to the ordering experience — not just your homepage. Customers who click this button are ready to order, so they should land on a page where they can immediately start doing so.
Step 5: Save the Button
Click Save or Finish to add the button to your Page. It will now appear prominently below your cover photo, labeled Order Food or Start Order.
Step 6: Test the Button
Click the button yourself to test it. Confirm that it takes you to the correct ordering page and that the ordering system is functional. Test the full ordering flow if possible — add items to the cart, start checkout — to make sure the customer experience is seamless.
Alternative: Using Meta's Native Food Orders Feature
If your ordering platform is one of Meta's official food ordering partners, you may have access to a deeper integration. Through Facebook's native Food Orders feature (available in some regions), you can set up a full ordering experience directly within Facebook, without customers having to leave the platform.
To check: go to your Page → Services or the three dots menu → look for Food Orders or check Meta Business Suite's menu for food-specific tools. If your platform and region support it, follow the setup wizard to connect your menu and ordering system.
Common Issues and How to Fix Them
I cannot find the "Order Food" button option. The availability of specific button types can vary by country, Page category, and Facebook version. Make sure your Page is categorized as a Restaurant, Food, or Café. Update the Facebook app if using mobile. If it is still not available, use a generic "Shop now" or "Learn more" button linked to your ordering URL as an alternative.
Customers click the button but cannot complete an order. This is an issue with the ordering platform linked, not with Facebook itself. Check that your delivery platform or ordering page is functioning correctly, that your menu is up to date, and that your restaurant's ordering settings (hours, delivery zones, etc.) are configured correctly.
I want to change the button from a different CTA to Order Food. Click the existing button on your Page (or hover over it on desktop) and select Edit button. Change the button type to Order Food and update the URL. Save the changes.
My ordering platform link changes when they update their URLs. If the platform changes their URLs, update the button link promptly. Go to your Page → Edit button → update the URL. An outdated link that takes customers to a 404 page is one of the worst conversion killers for a food business.
Tips to Get the Most Out of the Order Food Button
Feature the button in your Page posts. When you post about new menu items, daily specials, or promotions, include a reminder: "Tap the Order button on our Page to get it delivered." This trains your followers to use the button and increases click-through rates.
Keep your ordering platform profile updated. The ordering button is only as good as the page it leads to. Regularly review your delivery platform listing or ordering website to ensure photos are current, prices are accurate, items are available, and hours are correct.
Monitor your ordering platform reviews. Customers who order through Facebook may leave reviews on the ordering platform as well as directly on your Facebook Page. Monitor both and respond to negative reviews promptly — especially if they mention issues with the ordering experience.
Use Facebook ads to drive traffic to your ordering page. Once your ordering button is set up, consider running Facebook ads with a "Order Food" or "Shop Now" call-to-action that links directly to your ordering page. Ads can be targeted to people within your delivery radius or people who have interacted with your Page, making them highly relevant.
Frequently Asked Questions
Does Facebook charge a commission for food orders placed through the button?
Facebook does not charge a commission for the button itself. However, if you are using a third-party delivery platform, that platform will charge its own commission (which varies by platform). If you link to your own ordering website, no commission applies.
Can I add multiple ordering links (for different delivery platforms)?
A Facebook Page can only have one primary call-to-action button at a time. If you work with multiple delivery platforms, choose the one that drives the most orders to feature as your primary button, or use your own ordering website so customers can choose their preferred delivery option from there.
Can the Order Food button be added to Instagram too?
Instagram has a separate "Start Order" button feature for Business profiles, which works similarly. The setup is done in Instagram's app through the Action buttons section in Edit profile, using a compatible ordering partner.
Will the button be visible on mobile and desktop?
Yes. The Order Food button is visible and functional on both the Facebook mobile app and the desktop website. On mobile, it appears prominently below the Page header. On desktop, it appears in a similar location and is clickable for desktop users.